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Where do you choose a coffee on the high street?

Deciding factors:

  • Independent cafe over a well-known chain?
  • The taste of coffee?
  • The buzz of the cafe?
  • Choosing one that looks clean and fresh?

We conducted our own survey on cafe choices:

  1. It appears a clean or dirty outside greatly influences whether someone walks in.
  2. Many people will choose an independent cafe over a chain.
  3. Individual coffee taste preferences affect the choice of cafe.
  4. Fresh-smelling washrooms with modern appliances impact on people returning to a cafe.
  5. Long queues, staff speed / politeness and good wifi seem to be the other defining factors.

We can’t make the coffee, but we can influence some of the other important factors:

  1. We can ensure the outside is clean, fresh and inviting by regular hi-tech cleaning.
  2. We can ensure the washrooms smell good.
  3. We can provide the latest washroom appliances to enhance the experience.

Businesses work hard to attract clients. But it’s often not what’s on the menu that sways them. Cleanliness and hygiene can make a difference.

In a recent 2000 restaurant survey by Procter & Gamble, 1 in 4 UK diners leave a restaurant mid-meal due to a poor experience. The survey indicates slow service, rude staff, noisy clientele and grubby toilets most annoyed those surveyed and 85% said hygiene was as important as the quality of food.

When asked to name the things most likely to make them think a restaurant might not be as nice as they had hoped, 56 per cent  of respondents said: “A bad odour”.

It has also emerged 29 per cent of Brits have even been so incensed by unhygienic practices in a restaurant they have posted a negative review online to warn others. Of those who have written a negative review, one in 10 took issue with unhygienic toilet facilities, and 14 per cent couldn’t abide the grime on their crockery and cutlery.

In fact, cleanliness is vital to the dining experience, as nine in 10 Brits believe good hygiene standards are an indicator of a reputable restaurant.

85 per cent also consider the cleanliness of an eatery just as important as the taste and quality of the food they prepare.

More than a third would even be willing to pay more to eat at a restaurant with exemplary hygiene standards.

Almost two thirds said just one unclean area in a restaurant was enough to make them suspicious of the hygiene standards elsewhere on the premises.

Credits: pg.co.uk